introduction
Network marketing is not the same old routine it was in the Baby Boomers’
generation. Several things have changed. Things like door-to-door calls, cold
calling, etc. are just passé. Today, network marketing has gone online in a very
large way.
Summary
Network marketing isn’t what it once was. Times have changed and so has this
concept. In this chapter we begin to understand how network marketing is
placed in today’s times. 2
Whatever may have
changed with the network marketing world, one thing
remains quite constant. This realm is just as competitive as it ever was. And that’s
the reason you need to employ improved strategies if you have to run ahead in
the race. People have become wise to all the new tricks and it is time we brought
something new into our methods.
Network marketing still works with the jungle mentality. The lions eat the hares.
That’s one thing that has not changed.
Network marketing has come a long, long way from the fifties when it was first
introduced as a business model. However, there are some things that haven’t yet
changed much.
It is still very important to give good value to the people in your team.
It is still observed that people at the top (uplines) help the people at the
bottom (downlines). Sidelines help each other as well.
Management is still of prime essence.
It is extremely crucial to have your own standing and reputation if you are
to make any kind of headway into this world.
Of course, these points are of timeless importance. The basic essence of network
marketing still follows through in the 21st
century, but the methods in which
these are planned have undergone a sea change. Methods of finding
opportunities, methods of prospecting people and methods of keeping one step
ahead of the competition have decidedly changed.
Here you shall learn how these new tendencies can be employed to make the best
of your network marketing endeavors. You can learn what methods work and
what won’t.
At the same time, it needs to spelled out, right here at the outset, that just reading
this eBook is not going to make you the next network marketing guru. You have
to employ the methods described herein and take advantages of our suggestions
if you have to make the business work for
life
you
So how different has network marketing become really
Network Marketing in the 21
st Century
You have to know some important differences first.
Sales Vs Marketing
Prospects have become warier than they ever were. There are so many
opportunities out there that it is difficult for them to decide what they must take,
if at all. Even if someone is contemplating on a network marketing business, you
couldn’t always hope to sway them toward your side because there are so many
options opened out to them.
However, network marketing still remains lucrative and that is one big draw for
you to bring people toward your business. The results that can be expected can be
so huge in monetary terms that they could put most companies to shame.
The emphasis of ‘marketing’ in ‘network marketing’ is still quite profound.
Despite whatever you might have heard about networking being the most
important thing here, you must know that you are, after all, ‘marketing’. This is
an important thing for you to consider. In fact, when you are getting your
prospects, make sure that you get people who know how to market. Networking is
fine enough, but what use is it if you can get your octogenarian grandmother into
your network, who cannot market anything for you?
The days of pumping network with people who cannot market – read family and
friends – should be over by now. Today’s network marketing businesses know
that it is extremely important to have people in the team who can bring about the
all-important sales.
Though this premise is slightly different, network marketing is most assuredly a
sales concept. You have to sell things for money, not just share them.
In the 21 st century, the difference between sharing and selling has become much
more profound, especially over the Internet. When you recommend something
without any financial gains, like if you tell someone there’s a really great movie in
town that they must catch, you aren’t selling. Selling is what is important in
network marketing – you do this with monetary gains involved for you self
Summary
Googling might well become an Oxford entry. It is not a matter of ‘will it’, it is a
matter of ‘when’.
The Google Revolution
As in everything else, the Google Revolution has swept the network marketing
world as well. A very small indication can be obtained by simply going to Google
and typing in ‘network marketing’. With 123,000,000 results, there’s no
questioning how popular this search term is, and Google won’t ever be behind to
latch on to something that is so much in demand.
But, why is Google important to you? It is so simply because now Google has
overtaken all other search engines in popularity. It has become almost an
Internet default to search something on Google. If you don’t know something or
want to find out something, no one any longer says, “I will search on the
Internet.” Instead, they say, “I will Google it.”
Hence, if you rank on Google, if you get those highly coveted first page rankings,
you have it made. Now, Google SEO is a whole new concept in itself. But
remember these few things:–
1. Google ranks websites on the basis of their content. So, content remains
king. However, this content is useless unless it has the right kind of
content involved in it.
2. Along with that, Google simply loves it if you update your content
regularly. That is why blogs are tops.
3. Inbound links are just something else when you are dealing with Google.
Get as many links live on the Internet – through articles, blogs, forum
posts, social networking site comments, etc. The more the number of
people visiting your site, the better will be the rank of the site.
Today, working with Google has become like a circle. You first promote yourself
on Google, get the initial trickle of visitors, and when Google sees that people are
visiting your website, they will rank your site better which will help attract more
visitors. It is actually simple to get the initial rank on Google if you follow all
Google-friendly methods. Get in the loop as fast as you can.
At the same time, don’t forget Google’s value in research. You could use this tool
significantly in finding out what your competitors are really up to and you could
enhance your strategies likewis
Summary
Whatever hopes you might have, whatever you must have thought about the
whole thing, however much confident you might be about yourself, all that could
be squashed with just one wrong initial m
Finding the Right Opportunity
Ask yourself this question several times over before getting into the network
marketing venture you will eventually choose –
“Why am I getting into network marketing?”
Unless and until that still small voice inside you says that you are getting into it
for making money, you are not going to get a good start.
Think about it. Your network marketing venture is special because you are in this
for the pure and sole reason for making money. Make this your utmost intention.
In the 21 st century, with the high level of competitiveness all around, this point
has become more poignant than ever.
Here is the mindset that you need to inculcate so that you make sure you are
landing with the right opportunity for yourself.
You Are a Businessperson
Whatever name your company might use for you – distributor, sponsor, MLM
leader – what you really need to know is that you are a businessperson, an
entrepreneur. This might be a small business for now, but it has the potential to
go as much ahead as you can dream.
So, what’s the position of the network marketing company you are collaborating
with? No, it’s not your boss as you might think. It is your business partner.
This is what you need to keep in mind. You are partnering with this company to
make your profits. The company needs you more than you need it. At least in the
initial stages.
Get the Right Company
In order to ensure that you get the right network marketing company to partner
with, these are the important things that you need to check out:-
What is their reputation? Do they have a great track record
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