How to earn money facebook bussiness free course

                     INTRODUCTION

1.                           How to earn money facebook bussiness free course

How to earn money facebook bussiness free course

                               Maximizing Your Business with Facebook

The term “Social Media Marketing” is becoming common. 

While a year ago it used to be SEO or Search Engine Optimized 

content, which is basically content with a few specific keywords, 

put in here and there, the trend nowadays is with various social 

networking sites like Facebook and Twitter to increase the 

profile of a website. The Internet is evolving quickly and 

something new concerning how you can improve your site's 

profil

e is coming up almost on a monthly basis.

Specifically, with Facebook there is a lot of information 

floating around the net about how essential it is for businesses 

to be on their website. Yet, many businesses have an innate 

fear of social networking as such because of their concerns with 

data security. This is the dilemma that most SMB or Small to 

Medium Businesses face, whether to be on Facebook or not.

This guide's purpose is to discuss in detail what exactly 

Facebook is and how using it can help any small business 

become bigger than imagined through social networking.

2.                                      

What is Facebook?

Facebook is a social networking site that was launched in 

February 2004, by January 2011, it had garnered over 600 

million users. It is now considered the third largest web based 

company in the US after Google and Amazon and usually has 

more visitors every day than Google.

Even though Facebook my not be considered large when 

compared to the behemoths that are Google or Amazon, its 

growth rate has been so fast that people now feel that ignoring 

Facebook is at their own peril. Even a year ago, Facebook was 

considered as some-thing for the younger generation – in fact 

when it was launched first by founder Mark Zuckerberg; it was a 

place where his classmates and then his college mates at 

Harvard could share information about themselves.

However, this has seen a radical change. While last year the 

under 25 age group made up 58% of the population in Facebook 

right now it is has come down to 40%. This is not so much because 

younger population is not using Facebook anymore; they still are at 

the same pace they used to, but because of the increase of other 

age groups in new registrations. A look at the registration statistics 

will show this. The those between the ages 35 to 55 has grown at 

an astounding 277% while the 55+ age group has shown a 

remarkable 195% increase in new registrations. This is definite 

proof that the “young” sheen has worn out of Facebook.

There are also other reasons for this, like Facebook's new 

initia-tives to include businesses, with their social plug-ins and 

authenti-cating user logins. Although their analytics tool is not as 

sophisticated as Google's it offers much more in details including 

demographic info

rmation that is invaluable for most businesses.

It is not that everything is to the positive, there are negatives 

to using Facebook, and primary among this is the fear of data 

leakage in organizations. Yet, everything has its negatives, and 

it only remains to be seen if the positives are compelling enough 

to justify having a Facebook account

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This guide will be divided into three broad sections, the first 

would deal with why Facebook is important for most SMB's, the 

second will deal with how exactly they can use Facebook to their 

advantage, and the last will be the negatives to using Facebook.

4.

WHY FACEBOOK IS IMPORTANT FOR

SMALL BUSINESSES

I 

ncrease Web Presence

This is the most basic reason for you to do anything online, because it 

increases your web presence. Any business has only one objective, 

and that is sales, be it a product or a service. The only

way to do this is to make people aware that you are providing a 

particular product or service. Companies spend between 3% 

and 10% of their total sales just to do this. In corporate parlance, 

this is called marketing, when you advertise in different venues 

so that you let people know exactly what it is th

at you provide.

With so much of money at stake companies are always looking for 

ways in which they can get the same kind of exposure without 

spending as much money and the web is giving them that opportu-nity. 

More than 75% of the population in Western countries has broadband 

connections at home; more and more people are going online for their 

needs. Sales are slowly but surely moving towards online, and many 

manufacturers are already taking advantage of this.

Amazon is posting a 15% growth each year, and their profits have 

skyrocketed in the past couple of years. In fact, even during the 

downturn, they were one of the few industries that posted growth.

5.

                           Robert drakes

There are a number of benefits to buying online, primary among them 

being lower cost and this benefit is hard to match in retail sales.

Many organizations have taken notice of this growth and 

even though their online marketing budget is only around 14% of 

their overall marketing budget, it is a large increase from last 

year's 8%. Everyone realizes that the future is online, but there 

are still a number of organizations that are still wary. It has 

grown so fast that it has caught many companies by surprise.

With its enormous reach, especially in certain markets and 

demo-graphics where traditional marketing does not have much 

impact, Facebook offers an inexpensive, yet quite effective way 

to put your company's face on the World Wide Web. Just having 

a website is not enough and everyone knows this. While there 

are alternatives to Facebook is dominating the social network 

sites and their 600 million users force you to consider the 

amount of people that you could possibly reach. With Facebook 

now surpassing Google in the number of people who visit them 

every day, this is becoming more compelling.

I

NCREASE BRAND IMAGE

This is a carry on from the previous point. The aim behind 

increasing web presence is to not only increase the brand 

awareness, but also increase brand image. While brand awareness 

or brand recall is easily achieved with advertising, increasing brand 

image is a little more difficult. Companies spend years developing a 

certain image for their brand, and any decision with regards to a 

new product is taken considering if it will fit the brand image or not.

Online this is not as difficult. Although the basics remain the 

same, it is much cheaper to develop a brand online than offline. 

For example, customer service online is usually restricted to 

email and responses to blog posts and questions in the forum. 

This is much easier to handle, and much cheaper in fact, than 

real time call centers where people answer your calls.

Of course, emails may not be able to fully replace human interac-

6.     

                Facebook for bissnes

tion, but it can reduce it by quite a big margin. In the same way 

advertising as well as promotion of a product is much cheaper 

online than it is in the real world.

Brand building is all about creating an image of the brand in 

the minds of the people, and one of the easiest ways to do this 

is to increase the interaction between the general population and 

the organization. While having a website is the bare minimum 

that an organization should do, there is not much interaction you 

can have with your customers through your website. Many sites 

have a “con-tact us” link and some even have a complaints page 

where you can log in and put in your complaints, but doing so in 

Facebook just increases the personal touch.

For example, while if you manufacture toasters and if a customer 

has a complaint with it, there is not much of a different between asking 

them to log into your website and post their complaint and asking them 

to do so on your Facebook page. The difference is that in Facebook 

they will be connected to you, so that as soon as a response is posted 

they will know about it instantly. While companies that do not have 

good customer service may not find this to be of much use, companies 

that spend on customer satisfaction will definitely find this useful. 

Imagine if you have a team that has a turn around time of less than 

four hours for every complaint, this is a good way to make your 

customers really feel that you care by giving them a resolution in under 

four hours. Even if you had as good a team, there is no point in it 

unless the customer realizes it, and Facebook ensures that your 

customers do.

Of course, you can integrate all the different facets into your 

customer service so that they receive and answer via email or even 

message to their phone that their issue has been resolved, but this 

calls for resources. In Facebook, everything is available. If a person 

connects to you on Facebook you do not have to worry about anything 

else other than resolving their issue, Facebook takes care of the rest. 

Not only this, but the customer's own personal network will also be 

aware of your response, especially if he clicks on a “thumbs up” sign 

signifying that he was happy with your service. This may

7.

take time to build, but it gives you more returns than any other 

CRM tool.

Having a website is all good and well, but just as you have 

different clothing for different purposes, you need different tools 

for different purposes. The advantage of Facebook is that it has 

an already existing infrastructure as well as over 600 million 

users, while at the same time being cheap to use, so you do not 

have to spend any resources in developing a tool for yourself.

I

NCREASE CUSTOMER INTERACTION

Once again, this dovetails into the previous topic in that Facebook, as an existing networking tool gives you the option of using it 

to interact with your customers, at no cost to you. Simply having a 

corporate page on Facebook means that you will get people who 

are interested in you come and visit you. In addition, anyone who 

clicks on your fan button will have your logo on his or her profile. 

While this may not be a big plus with many SMB's initially, over time 

a fan base can be created. Added to this is the fact that you are 

linked to these contacts' contacts as well, which will help maximize 

your company’s visibility.

Because Facebook is a place where people network it is a 

great place for you to bring out any news regarding your 

company. For example, if you are bringing out a new product, 

mentioning this on Facebook is a good idea as it will help 

generate interest in the product.

You can use Facebook as a means of providing discounts to 

your customers if they purchase a product or service using their 

Facebook login, they will get a discount on the product. A simple 

example is the release of video games. When the smash hit Call of 

Duty 6 was released into the market, it was an almost instant hit 

getting so many downloads that their servers started to hang. Most 

of this was because of their shrewd marketing through the social 

media. Interest was generated in the game by targeting a few fans 

and sending them unique invitations to the next in series.

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Studying how exactly they did all this mostly using Internet 

based tools is a lesson on what can be accomplished online, 

with the minimum of expense. Another company that sells 

software for different purposes uses its Facebook fan base as a 

pre

-launch testing team to get feedback about the application.

How exactly you interact with your customers is up to you, 

just remember that Facebook offers you an existing network that 

you can exploit. Depending on how innovative you make this 

interaction, you can get huge dividends from little outlay in terms 

of expense and time.

L

EAD GENERATION

This is one use of Facebook that many people do not make 

use of. Facebook has a lot of information about its users, and 

this informa-tion is made available to others depending on the 

privacy level that the users specify. Whenever they use their 

Facebook ID to log into your site, (if you install this facility of 

course), Facebook will make available to you as much 

information as the user has in his or her public profile.

This means that when it comes to savvy people who are aware 

of how Facebook works, you may well only get general information 

like email addresses. Email addresses are useful tool considering 

that the email address on Facebook will mostly be genuine. When it 

comes to users who are either not knowledgeable enough about 

the different privacy settings in Facebook or are just not bothered 

enough, you can get much more information from Facebook.

This can help you not only generate more leads for your ad 

campaign but also target it to specific niches based on the informa-tion 

that you get from Facebook. For example, if you are selling fitness 

equipment, you will probably be able to target your campaign to those 

people whose profile lists anything related to fitness as their hobbies. 

Not only is the campaign going to be much cheaper, it is also going to 

be much more effective, because you will never be able to target the 

audience in such a focused manner anywhere else.

9.

mentioned, the amount of information that is made available to 

you by Facebook depends on the users themselves, so there is always 

the chance that users will not make much information avail-able to you. 

Yet, this method is still effective because you will get the basic 

information that you know is at least accurate and not outdated.

This facet of Facebook is even more useful when you consider 

the kind of business you deal in. If your business is local in nature, 

you can focus your search to a particular geographic area so that 

you know that any leads generated would be useful. This is much 

better than spending time on worldwide customers who are not 

going to benefit your business in any way.

G

AIN NEW FRIENDS

This may not be a top reason, but it still has its uses. For example, 

if any user wishes to be friends with you and clicks on the friends tab in 

your company profile page, you can configure your account to accept 

friends by default. That way every person who becomes your friend is 

accepted as one by you. You are not only connected to them, but to 

their friends as well through their Facebook account.

This may take a little bit of time to net results, but as a long-term 

option to increase the profile of your organization it is a good idea. This 

is especially true if you have a dedicated person to maintain the profile 

of the company and put in any information about the company on a 

regular basis. They can also respond to queries or take note of any 

complaints. You are creating a certain loyalty in your network by 

working to take care of their issues so that the next time they want 

something they will come to you. They will recommend you to others 

and your network will be able to continue to expand.

Since you are an organization here, you can basically connect with 

everyone who wants to connect with you and over time, your network 

can only increase. With the pace at which the virtual world moves, 

many people are actually saying that they get their news from the 

social media long before they get it from the mainstream cable news 

channels. People are starting to rely on Facebook to get infor

10.

mation that they need, rather than go through the news and then 

filter out what they do not need. If you like tennis, but are not 

inter-ested in politics, you can keep abreast of what is 

happening in the tennis world while not having to sit through the 

political news to get to the sports.

This kind of targeting means that your network will be full of 

only people who are interested in you as they have the option of 

leaving your network at any time. This becomes useful when it 

comes to sales conversions, which is our next point.

S

ELLING

The first thing that you should realize is that Facebook is a 

social network site. This means that you cannot actively canvass 

for sales the way you would elsewhere. Yet, simply because 

there is such a large network out there, there are things that you 

can do to increase your sales using your social network.

To bring back the example of the launch of Call of Duty, the 

producers of the game started their marketing months before the 

launch of their product. They sent out coded messages to 

people who were big in the gaming world. This included not only 

die-hard Call of Duty fans, but also critics. The code had to be 

cracked, and when you did that, it gave the URL to a new game 

that was supposed to come out soon.

There was nothing about Call of Duty in this strategy at all, yet 

because the URL had short scenes from the game, most people 

knew that it had to be Call of Duty because it coincided with their 

release schedule. This led to a storm of activity with gamers 

discussing about the merits and demerits of the new game, and all 

this without any basic information regarding the actual game.

When the activity levels started to die down a carefully choreographed leak would send the gamers into another storm until finally 

when the game was actually released there was so much demand 

for it that it grossed $410 million on the day of its launch, an all time 

record, putting to shame high grossing movies like Harry Potter.

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Most of this was done only using social media, and even if 

Face-book did not play any part in this, it still shows the potential 

that an innovative strategy can have on sales. In addition, all this 

would not have cost 1/100th of the cost of traditional marketing. 

The producers were shrewd enough to use the strengths of such 

a network and the results are there for all to see.

Of course, the product itself was a good one, and the 

previous editions of the same game were top sellers 

themselves, so the producers had a base from which to work. 

The basic principles however do not change.

There are a number of other companies that use their Facebook 

fan base to do beta testing. The advantage of being a fan of the 

orga-nization is that, you get to do free beta testing, and they get a 

discount when they do buy the product. This is a win-win situation 

for both the network as well as the company because their fan base 

will assure them of a minimum number of sales.

The kind of strategy depends on the kind of product you have 

to sell, and you cannot very well do beta testing for a new 

landscape design, if that is what your company does. Yet, it 

gives you the oppor-tunity to try something really innovative, and 

the best part is

that this is not expensive at all.

When Call of Duty had its beta testing, they had to rely on 

their fan base built over years but through their own network 

built at their own cost. Now, you have the opportunity to use an 

already existing network to try out your own unique marketing 

strategy and at little to no cost to you.

C

OMMUNITY PAGES

This is the reason why many manufacturers are wary of Facebook. Facebook launched their community pages in April 2010 and 

created a furor of complaints about how it was not only useless but 

was actually damaging for small business owners. Facebook has 

since gone out of its way to educate people on what exactly the 

community pages were and how it could be used.